EDURA  was founded in 1961 by Mr. Rashid  Ali Nosarka and has been a family

run enterprise since. In 2003 his grandson Irfan Karolia took over as Managing Director.

EDURA is South Africa's largest stockist of Dress Material, Curtaining & Bed Linen.

We have over the years, established a reputation of constantly offering the finest

products at prices which are the lowest in Southern Africa. Being Direct Importers

and Wholesalers we are able to offer exclusive items at rock bottom prices.

During our annual "Big Sale" people come from all over the country and abroad

to take advantage of these super deals.